How to File A Complaint – Consumer Products and Services

How to File A Complaint

Mastering the Art of Effective Complaints: Get the Results You Deserve

We’ve all been there – faced with a disappointing product, subpar service, or an unpleasant experience. It’s only natural to want to voice our concerns and seek a resolution. However, the way you complain can significantly impact the outcome. In this blog, we’ll explore the art of effective complaining and provide you with tips to ensure your grievances are heard and addressed.

Achieving a favorable outcome when dealing with faulty goods or subpar service can be challenging. Often, companies may provide evasive responses, leaving you unsure of your rights and feeling like you’re going in circles. To help you secure the resolution you deserve, follow these guidelines for effective communication and informed, reasonable action.

Cable not Working

Always formalize your complaint in writing, with email being the most convenient method, although postal mail is an option as well.

Putting your complaint in writing reduces the risk of being passed around without resolution. It eliminates the need to reiterate your concerns if further contact with the company is required since all details are documented.

With email, you can revise your message before hitting send, reducing the chances of losing your temper or omitting crucial information.

Most importantly, a written complaint provides a record of all communication, including dates and content. This record can be invaluable if you decide to escalate the issue, such as by seeking assistance from an alternative dispute resolution provider like an ombudsman or pursuing a claim through the small claims court. Phone calls don’t provide the evidence needed for these actions.

If the company makes it challenging to reach them, consider obtaining the email address of the CEO, which is often available for free at websites like ceoemail.com. While the CEO may not personally respond (though some do), reaching out to this level of authority can often expedite the handling of your complaint.

Know your consumer law


You don’t need to be well-versed in legal jargon, but showing that you’re aware of your rights can prevent companies from deflecting your concerns. According to the Consumer Rights Act 2015, you have the right to products that are defect-free, of satisfactory quality, match their description, and have a reasonable lifespan. When paying for services, they must be carried out with reasonable skill and care.

If your purchase arrives late or is lost, direct your complaint to the retailer, not the courier.

If your item violates any of the Consumer Rights Act criteria within 30 days of purchase, you’re entitled to a full refund. After this period, you can opt for a replacement or repair. In the first 30 days, you’ll need to demonstrate that the issue existed at the time of purchase, although this is rarely contested.

You must provide proof of purchase, which doesn’t necessarily have to be a receipt; a bank or loyalty card statement suffices. If your purchase breaches any Consumer Rights Act requirements, the trader is responsible for covering postage costs if you need to return the item.

Contrary to common belief, you’re not entitled to a full refund solely due to a change of mind. However, online purchases have different rules under the Consumer Contracts (Information, Cancellation, and Additional Charges) Regulations 2013, granting you a 14-day cooling-off period from the item’s receipt.

Stay Calm and Composed:

Effective complaints start with a cool head. Stay calm and composed, even if you’re upset. Emotional outbursts can hinder effective communication.

No matter how frustrated you might be, venting your frustrations to customer services won’t be productive. Your chances of success are significantly higher if you maintain a polite and non-threatening demeanor.

Be Specific and Clear:

When lodging a complaint, be precise about the issue. Explain what went wrong, when it happened, and how it affected you. The more details you provide, the easier it is for the recipient to understand the problem.

Use Polite Language:

Maintain a respectful and polite tone. Avoid using offensive language or making personal attacks. Remember, you’re more likely to receive a positive response when you’re courteous.

Document the Details:

Keep a record of relevant information, such as names, dates, times, and any interactions related to the issue. This documentation can serve as evidence if needed.

Know Your Desired Outcome:

Before complaining, identify what you hope to achieve. Do you want a refund, a replacement, an apology, or simply to voice your concerns? Knowing your desired outcome can guide the conversation.

Choose the Right Channel:

Select the most appropriate method for your complaint. It could be in person, via phone, email, or through social media. Some companies have dedicated customer service channels.

Be Patient:

Give the recipient time to investigate and respond to your complaint. Rushing the process may hinder a satisfactory resolution.

Follow Up:

If you don’t receive a timely response, follow up on your complaint politely. Persistence can demonstrate your commitment to resolving the issue.

Escalate if Necessary:

If initial efforts fail to yield results, consider escalating your complaint to higher levels within the organization or seeking assistance from relevant consumer protection agencies.

Share Constructive Feedback:

Remember that your complaint can contribute to positive changes. Offer constructive feedback and suggest solutions when appropriate.

Acknowledge Good Service:

Formal Complaint

Don’t forget to express your appreciation when you receive excellent service or a swift resolution. Positive feedback can be just as powerful as complaints.

Effective complaining is an essential skill for consumers. When done thoughtfully and respectfully, it can lead to meaningful resolutions and improvements in products and services. So, the next time you encounter an issue, follow these tips to ensure your complaint is heard, and you get the results you deserve.

Complaints about consumer products and services